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5 Things to Avoid when Starting Your Marketing Road Show

BY: Julia Kauffman     May 26, 2016 4:43:00 PM
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In the Tradeshow business, there are multiple different avenues you can take to get your company out there for face-to-face exposure. Marketing Roadshows are a great start to reach your target audience and to engage customers in person. In the mayhem of it all, mistakes are bound to happen...and that is okay. We're here to give you some tips to try to avoid some of those mistakes. Here are some things you should avoid when starting out:

avoid these when starting your marketing road show
You should avoid...

1. Diving in head first.

It is important to start small- get your feet wet to find out what works for your sales team. For example, you don't have to start big with tradeshows. Instead, start by hosting small field marketing events to figure out what works and what doesn't.

2. Only sending your sales team.

Sometimes its a good idea for an executive to attend as well to see first hand why roadshows are so beneficial. From then on, the hope is for them to back you on your roadshow strategy since they've seen one first hand.

3. Just focusing on presentation.

Make sure your content is outstanding first. Great presentation will pull in your prospects but great content will keep them around. It is important to have great content to represent and explain your business in any given time frame. Whether the audience is around for 5 minutes or 1 hour, be prepared to share your chosen topics about your company in an exciting and informative way. 

4. Scrambling the day of.

You don't want to be running around the day of waiting for all of your show items and presentation pieces to arrive. Worse, you don't want to be running around because your table/presentation is being set up late because your shipping was behind schedule. Find a tradeshow shipping company that specializes in delivering on time and caring for their customers.

5. Doing the minimum.

A roadshow gives you the opportunity to upsell your company! Don't just tell the audience who you are, tell them why they need your service! These events are devoted to giving companies full attention from potential leads in their target audience. So don't be scared to step out of the box! The more ways you can engage a customer, the better. 


Want to learn more on how to be successful in tradeshows? Check out our tradeshow guides below for a head start on the competition!

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Topics: Event Shipping, Event Marketing, #eventprofs


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