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NorthStar Express The Trade Show Toolkit

Jenn Adams

Jenn is our Event Logistics Specialist and Business Development Manager here at NorthStar. Her main focus is to provide high-quality assistance to our clients and manage the creative development and execution of event marketing strategies. In her free time, Jenn enjoys living life on the edge and traveling. From sky diving to exploring parts of Australia, London, Rome and Paris, Jenn loves seeking adventure. Since living in the DC area, she's had the honor to meet President Obama, First Lady Michelle, and Dr Biden. Out of these all of these amazing opportunities, however, being a mom to her two beautiful children is the highlight of her existence.

Recent Posts

The Trade Show Shipping Game

BY: Jenn Adams     Jun 2, 2017 11:00:00 AM

It’s the final game of the regular season and this is your first year coaching a team that started out unranked at the beginning of the season and has climbed to #2 in the Nation.  It’s the 4th quarter, your team is down by 4 points, ball is on the 40 yrd line, 4th down, and 10 seconds on the clock. It’s do or die.

To win this game against your biggest rival, move on to a bowl game, and a chance to play for the National Championship, you need your team to score a touchdown.   Now, do you send in your Heisman-contending QB, and your record breaking RB to score the 6 pts with a Hook and Lateral, or do you send in your 2nd string rookies? Of course you send in the Pros!   When you want to move that ball into the Endzone, you won’t get a rookie when NorthStar is the team player! You go with the guys that are...

Cure the #1 Mistake Made by Exhibitors When Moving Out of a Tradeshow Event

BY: Jenn Adams     Nov 26, 2015 1:25:00 PM

The #1 mistake made by tradeshow exhibitors is forgetting to fill out the Materials Handling Agreement (MHA)!

First of all, what is an MHA?  An MHA is a form generated by the Service Contractor at show site. The service contractor’s form permits the release of your materials to your designated carrier at the conclusion of the show. This form must be completed and turned in to the service contractor’s desk (Service Desk) in order for your outbound freight to be released to your designated carrier.

Sometimes the MHA is an afterthought for many booth reps.  The reps are overwhelmed with the urgency to break down the booth, pack up, and get the heck out of Dodge.  Leaving that lonely MHA to sometimes be shoved to the side and over looked.  Or at best, the rep does one of three things:

What I Learned at My Very First Tradeshow Event

BY: Jenn Adams     Nov 19, 2015 12:44:00 PM

This title reminds me of my days back in school. Remember when you would get back from a field trip, and your teacher would ask you to write about something you had learned on your field trip? I mean, really? Was I supposed to learn something? I thought it was just a break from school to hang out with my friends.

So when the CEO of Northstar asks me to write a blog titled “What I Learned at My Very First Tradeshow,” I giggled. I mean, really? Was I supposed to learn something? Wasn't this just a break from the office to hang out with some cool exhibitors? But in fact, I learned more during that week at the tradeshow than I had during the last nine months from the time I first started my job. While attending AFA’s Air and Space Conference, I learned a wealth of information, from setup to move out and from...

Topics: Tradeshow Shipping


Our approach to your trade show shipping needs is to simplify your show shipping experience. And it's that difference that sets us apart--just take a look at our testimonials from satisfied customers.

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