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NorthStar Express The Trade Show Toolkit

What I Learned at My Very First Tradeshow Event

BY: Jenn Adams     Nov 19, 2015 12:44:00 PM

This title reminds me of my days back in school. Remember when you would get back from a field trip, and your teacher would ask you to write about something you had learned on your field trip? I mean, really? Was I supposed to learn something? I thought it was just a break from school to hang out with my friends.

So when the CEO of Northstar asks me to write a blog titled “What I Learned at My Very First Tradeshow,” I giggled. I mean, really? Was I supposed to learn something? Wasn't this just a break from the office to hang out with some cool exhibitors? But in fact, I learned more during that week at the tradeshow than I had during the last nine months from the time I first started my job. While attending AFA’s Air and Space Conference, I learned a wealth of information, from setup to move out and from...

Topics: Tradeshow Shipping

What the Heck Does MHA Stand for?! (Helpful Tips on Understanding Tradeshow Shipping Jargon)

BY: Rex Houlihan     Nov 5, 2015 10:30:00 AM

Having played in the events industry for over 25 years, I tend to get a little too loose with the industry terms and jargon at times. “Please keep the MHA, housebill, and CI together and attach them to the MAWB so the shipment can make it to YYZ by next week.”

My not-so-keen self-awareness kicks in when I see eyes rolling, knees buckling, and heads swaying side to side in sheer confusion, boredom, or both!

We all want to be knowledgeable and belong at some level. Using industry terms allows us to feel that connection to our fellow events professionals. I get you and your dim weight; I belong!

Many of our customer contacts are new to the events industry and have received little to no training. Loads are just struggling with learning the basics of professional employment. As an events professional there...

Topics: Tradeshow Shipping, Event Shipping

How to Get Started with a Tradeshow Playbook

BY: Rex Houlihan     Oct 22, 2015 2:00:00 PM

It is fun for me to watch successful veterans from all walks of life and professions improve their trade craft. Over time these experienced individuals take less time, spend less energy, and navigate through the daily grind with apparent ease.

What makes these individuals unique? Whatever their trade, be it law, auto mechanics, the food industry, professional sports, sales, nursing, you name it — all of the successful professionals have created, in one form or another, a playbook for success.

These skilled individuals have amassed a wealth of experience and knowledge. Many have documented how they get from Point A to Point B in a seemingly effortless manner.

When it comes to tradeshow and event management, I see it all the time when I walk the show floor during set up. Individuals calmly going about...

Topics: Tradeshow Shipping, Event Shipping


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