A resource on event & shipping from NorthStar

Why You Need to Go to Trade Shows

Posted by Julia Kauffman on Jun 8, 2016 10:27:00 AM
Julia Kauffman
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Here we are, talking about the ins and outs of trade shows. We write about how to ship to them, international shipping, and special tips... but you may be thinking, "I don't even go to trade shows. Why care?" 

Why You Should go to Trade Shows

I have great news. Trade shows benefit ANY kind of company or organization. Whether your company sells signs or you're in the landscaping business... there are trade shows for everything! This is exciting. You know why? I have one word: Networking. No matter what you do or who you work for, you have the chance to network with thousands of people in your field. 

There are also tons of other benefits as well:

1. Get your name out there. You can market your business through advertisements and inbound marketing but trade shows offer face to face exposure with businesses and attendees. It's the real deal and you can't substitute real conversation and connection.

2. Stay up to date with new products or resources appearing in your field. Instead of falling behind and finding out after your competition, see the new trends first hand before everyone else. 

3. Gain ideas and advice from other companies by listening to what they have to say and interacting with them. It's not all about competition. You can meet others in your field and find out what does and doesn't work for them.

4. Generate leads. Whether it's a company there with a booth or attendees walking around, you never know who may need your services. Don't just attract people and get exposure, take it to the next level!


As you can see, trade shows are the one stop shop for your industry. Don't miss out on these amazing opportunities that can immensely impact your business and self. You will gain connections and insight on things that are invaluable. There are thousands of shows out there (big and small) that are perfect just for your business! So get to researching!

 Want to learn more? Check out our shipping 101 guide to find out all the things you need to know about shipping to your next trade show.

Download the Shipping 101 Guide


Topics: Tradeshow Shipping, Event Marketing, Customer Experience, #eventprofs, be prepared