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NorthStar Express The Trade Show Toolkit

Rex Houlihan

Rex is the President & CEO of NorthStar. He graduated with an Economics Degree from Marquette University. Rex has been in the event industry for 25 years and loves making the whole event marketing process easier for his clients. Is his free time Rex seeks adventure. To date he has bicycled the east coast of Australia from Sydney to Cairns, landed in a tree after jumping out of an airplane, and is an avid pie maker- thanks to his Mom.

Recent Posts

What the Heck Does MHA Stand for?! (Helpful Tips on Understanding Tradeshow Shipping Jargon)

BY: Rex Houlihan     Nov 5, 2015 10:30:00 AM

Having played in the events industry for over 25 years, I tend to get a little too loose with the industry terms and jargon at times. “Please keep the MHA, housebill, and CI together and attach them to the MAWB so the shipment can make it to YYZ by next week.”

My not-so-keen self-awareness kicks in when I see eyes rolling, knees buckling, and heads swaying side to side in sheer confusion, boredom, or both!

We all want to be knowledgeable and belong at some level. Using industry terms allows us to feel that connection to our fellow events professionals. I get you and your dim weight; I belong!

Many of our customer contacts are new to the events industry and have received little to no training. Loads are just struggling with learning the basics of professional employment. As an events professional there...

Topics: Tradeshow Shipping, Event Shipping

How to Get Started with a Tradeshow Playbook

BY: Rex Houlihan     Oct 22, 2015 2:00:00 PM

It is fun for me to watch successful veterans from all walks of life and professions improve their trade craft. Over time these experienced individuals take less time, spend less energy, and navigate through the daily grind with apparent ease.

What makes these individuals unique? Whatever their trade, be it law, auto mechanics, the food industry, professional sports, sales, nursing, you name it — all of the successful professionals have created, in one form or another, a playbook for success.

These skilled individuals have amassed a wealth of experience and knowledge. Many have documented how they get from Point A to Point B in a seemingly effortless manner.

When it comes to tradeshow and event management, I see it all the time when I walk the show floor during set up. Individuals calmly going about...

Topics: Tradeshow Shipping, Event Shipping

Managing Your Material Handling Agreement Like a Boss

BY: Rex Houlihan     Oct 15, 2015 10:09:00 AM

What's the #1 mistake made at tradeshows?

Not completing a Material Handling Agreement and returning it to the service desk at the end of the event! 

One could argue that pre-show marketing or post-show marketing is as important, and you may have a good point. But stay with me for a short while longer. I have heard all sorts of excuses as to why the MHA form is not completed and turned in.

Here are a few that often come up: 

Topics: Tradeshow Shipping


Our approach to your trade show shipping needs is to simplify your show shipping experience. And it's that difference that sets us apart--just take a look at our testimonials from satisfied customers.

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