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Welcome to NorthStar's Resource Center


Podcast Interview with
Fred Kurst


Fred Kurst  is a 20+ year veteran of the tradeshow industry focusing on Exhibit and Advertising sales.  He currently is the Exhibit Sales Manager for LRP Publications handling the Human Resource, Insurance, and Education  industry’s.  Fred is a graduate of Penn State University and shares a wealth of knowledge and passion working with exhibitors around the country.  In Fred’s off work hours he enjoys spending quality time with his family playing and watching the great game of futbol.


  1. Selling style that works
  2. Meeting exhibitor expectations
  3. Suggested marketing tactics for first time exhibitors

Podcast Interview with
B. Murphy


B. Murphy is a member of the National Sales Group of the Fern Exposition Services. He is based in Alexandria, Virginia. He has been involved with conventions, exhibits, and the meetings industry for over 20 years. B. is very instrumental in maintaining relationships with Convention and Visitors Bureaus across the country thereby giving Fern Exposition Services a nationwide presence.


  1. Learn what makes expo companies unique
  2. Tips for individuals interested in joining the events industry

Podcast Interview with
Andrew Jerdonek


Andrew Jerdonek joined the Alliance in 2015 and serves as the Director of Stakeholder Relations. Prior to joining the Alliance, Andrew was employed as an Account Executive for PAI Management Corporation, where he served as the Executive Director of the American College of Medical Quality and held senior leadership positions with the International Society for Pharmacoepidemiology and the American College of Radiation Oncology. Andrew received his bachelor’s of science in Geology from the University of Mary Washington and is a member of the American Society of Association Executives.


  1. Learn tips and tricks on how to successfully run an event with international exhibitors
  2. Gain a better understanding of what strategic efforts work best for hosting a tradeshow with exhibitors from around the globe

I hope you enjoy these discussions with industry experts.  If you have any suggestions, questions or comments please share them in an email addressed to or connect with our CEO on LinkedIn here: